The visual identity of Paradís 2024, directed by Lorena Sayavera with illustrations by Silvia Tack, reflects the central concept of the edition: to explore the hidden behind the design, revealing secrets, successes and failures that humanise the creative professional.

The graphics present beings from the underworld travelling to Paradise, symbolising the curiosity to discover the processes and mysteries behind great designs. With a strong typography, a vibrant colour palette and bold, humorous illustrations full of character, a powerful and memorable visual identity is built for this 4th edition.

Paradís 2024 invites you on a unique journey to discover what lies beyond the surface of design.