For the 2025 edition of Paradís, the visual identity was based on the origin of its own name, an abbreviation of “for designers.” This led to a play on words that guided the entire aesthetic: para-dis-frutar, para-dis-cernir, para-dis-eñar.

With this playful and vibrant approach, the design was built around a strong sans-serif typeface and a bold use of the color yellow, creating an unmistakable aesthetic. The result was a cohesive and energetic visual identity that captured the fresh and creative essence of the event.