Graphic campaign to commemorate International Women’s Day and support the March 8 march in Madrid, which carries the slogan “Feminist Madrid.” Composed of six graphic pieces that present hands of different colors, each one accompanied by a message inspired by protest banners. The main focus of this campaign is to highlight feminism as the key to achieving real equality between men and women. Our contribution focuses on creating content that motivates active participation, and all of this is illustrated in a friendly and festive tone. With a positive and encouraging message that invites people to join the march and continue fighting for gender equality.
Client: Madrid City Council
Creativity: Nacho Padilla, Lorena Sayavera, María Pradera
Copy: Nacho Padilla, Lorena Sayavera, María Pradera
Art direction & graphic design: Sayavera Studio, María Yin
Illustration: Lorena Sayavera
Animation: Guillamón Studio
Typography: Alexander Slobzheninov