Graphic campaign for the Improvement Plan of the Area of Works and Equipment of Madrid

The main objective of this campaign was to encourage citizens to report street defects, such as potholes, holes or obstacles, promoting fast and effective action to repair them.

The central message, ‘Warn! If you see a hole, obstacle, pothole or broken pavement’, was presented through clean, direct and emphatic graphics, designed to capture attention and encourage citizen participation. The campaign stood out for its clarity and functionality, ensuring effective communication aligned with the objectives of the urban improvement plan.