La Mostra is a festival of Mediterranean geographic scope in the city of Valencia, with a marked international interest.
It celebrates the richness of the Mediterranean audiovisual culture: its stories, filmmakers and common aspirations. Among its great strengths is the promotion of dialogue, as well as building bridges between different cultures, collaborative work and understanding with each of their ways of seeing the world.
We represent the Mediterranean as much more than the sea. The Mediterranean is also a heterogeneous space where different countries and cultures coexist, we share a territory, a climate and a history. The visual identity of this edition is a vindication of what unites us and what makes us diverse.
For this reason, we decided to use different plants or fruits native to the Mediterranean. Using this Mediterranean richness and variety in different adaptations for La Mostra.