Musika·Music Festival
Campaign
Campaign
Music and typography share many common characteristics, such as structure, rhythm, and form. The letter “M” has a symmetrical and balanced shape. Similarly, music uses symmetry and balance to create an enjoyable listening experience.
In terms of structure, music is similar to typography and is organized into patterns and shapes. We work with the representation of the staff through the repetition of the M and the musical notes using red circles. The staff design and black and white color choice are a tribute to classical music.
Cliente: Bilbao City Council y Arriaga Antzokia Theater
Foto: Ariane Roz
Motion: Maria Gil
Both music and typography are based on the organization of elements into patterns and shapes. In the case of typography, the arrangement of letters and characters on a page is governed by design rules that determine legibility and visual coherence. In music, structure is achieved through the organization of notes, rhythms, and melodic patterns on a staff. In this sense, the representation of the staff can be seen as a parallel with the repetition of the letter M and the red circles find their analogue in musical notes in a score.
